A Worldwide Phenomenon
is a general knowledge television quiz programme that
debuted on ITV in the United Kingdom (UK) in 1998. When the UK host, Chris Tarrant first uttered the now
immortal line “Is that your final answer?” on the 4th of September 1998, no one could have forseen that
it would become a global catchphrase.
Nearly six years on, from United States to Saudi Arabia; France to India; Italy to Israel and
Holland to South Africa, the programme has been and remains a major hit in ALL the countries
where it is being shown. It has quite simply, catapulted into the record books as a global
phenomenon. It is now licensed in an incredible 100 countries with more to follow, making
it the biggest TV quiz programme in the world!
Who Wants To Be A Millionaire? is based on a simple concept of one contestant winning cash
prizes as he/she answers questions correctly. The cash prize to be won gets bigger with every
question answered correctly; with 15 consecutive correct answers winning the contestant Ten Million Naira
(N10,000,000)!!!
The concept is as simple as it is compelling-answer 15 questions correctly and walk away with N10 million
Phenomenal growth in Nigeria
The program was first aired in Nigeria as the 104th country on
8th October, 2004.The N10,000,000 top prize money is the highest prize of any game show in
Nigeria and the show itself ranks amongst the most watched
shows in Nigeria with a viewer-ship base of close to
50million people.
The show is now in its 4th season in Nigeria and by the end of the 3rd
season, a total of N73,236,000 had been won on WHO WANTS TO BE A
MILLIONAIRE in Nigeria.
Findings indicate that WHO WANTS TO BE A MILLIONAIRE ? is one of the primary
sources of wholesome family entertainment in Nigeria. WHO WANTS TO BE A MILLIONAIRE ?
won an award as the best television programme in Nigeria for the year 2006 and the host also won
an award as the best presenter on television in Nigeria in the same year.
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